Chronicle your customer success stories. Keep a file of them. Interview your customers about their experience with your product/service and their before/after transformation on how you solved their problem.
Then build each one out into a story you can share in your content:
- Write a blog about it.
- Put it in an email.
- Create a series of social media posts about it.
- Do a video sharing the story.
This will provide proof of concept that your product/service works while giving you story content that will engage, build trust and better connect with your audience.
Want to learn more about how to put storytelling into your marketing strategy? Check out my program:
Marketing Mastery: Skyrocket Your Business With the Power of Storytelling