Kastle Waserman
Copywriter / Journalist
Storytelling Strategist
Stories That Inspire and Engage
Writing that captures people’s imagination
Strategies for success
Are you:
- Feeling defeated by your marketing and wondering why it isn’t working?
- Frustrated trying to fix generic AI content so it sounds like your brand voice?
- In need of a writer who can deliver professional content that’s on point?
Who I Serve
Brands
Copywriting that attracts, inspires and converts for your content marketing.
Publications
Powerful journalism storytelling in lifestyle features and interviews.
Marketing Mastery
Overwhelmed by marketing? I help entrepreneurs with a 90-day program to create a compelling content strategy using the power of storytelling to better connect with customers and grow your business.
What I Can Do For You
Content marketing for brands
Articles for lifestyle publications
Strategy program for entrepreneurs
Blog
Why You Need Email Marketing
No marketing tool is more powerful for one-on-one communication.
Home Bars from Guitars
See what Steve Cashman learned to do with old guitars.
The Business of Blogging
Five reasons why blogs are important for your business.
What You Can Expect
- A writer with 10 years of marketing and journalism experience who knows content best practices and has good editorial judgment.
- A seasoned interviewer who knows the questions to ask to dig deep into the why and the how people do what they do and offer inspiration to others.
- A content strategist and branding expert who can help you create holistic, integrated content.
How It Works
- Collaboration: I’ll take the time to understand your brand/publication and your audience. I’ll work closely with you to ensure my writing reflects your vision and goals.
- Quality: My dedication to excellence means delivering top-notch, polished writing every time.
- Results: Your success is my priority. Every word I craft is tailored to elevate your message, driving engagement and fostering meaningful connections with your readers.
Testimonials
“Kastle has the ability to conduct interviews with a focus on the topic at hand and is able to tell a story from the interviewee’s perspective. From writing social media captions to crafting blog posts, Kastle has a unique skill set in her ability to adapt to different writing styles and tones, making her an incredibly versatile writer.” – Allison Vaccaro
“Kastle is an excellent writer with an eye for detail and a flair for crafting engaging copy. She’s an expert interviewer and instinctively knows how to zero in on key selling points. She has an instinctive talent for identifying what makes a product unique and uses this skill to create compelling content that engages and informs the reader.” – Danielle Thibault
“Kastle is one of the most talented writers and strategic communication professionals I have had the pleasure to work with. She knows each platform has unique messaging and strategic needs and always comes to the table with unique perspectives and solutions to complex marketing and communication needs.” – Fearghal O’Reilly