Kastle Waserman
Copywriter / Journalist
Storytelling Strategist
Stories That Inspire and Engage
Writing that captures people’s imagination
Strategies for success
The art of storytelling in business
Are you:
- Feeling defeated by your marketing and wondering why it isn’t working?
- Frustrated trying to fix generic AI content so it sounds like your brand voice?
- Wanting to unleash the power of storytelling?
- In need of a writer who can deliver professional content that’s on point?
Who I Serve
Brands
Copywriting and strategy consulting to attract, inspire and convert for your content marketing.
Publications
Powerful journalism storytelling in lifestyle features and interviews.
Find & Tell Your Story
6-Session Course
I help business owners and brands acquire and retain more clients by digging deep to uncover and share their stories in a six-session training program to create a compelling marketing strategy using business writing and storytelling skills.
What I Can Do For You
Content marketing for brands
Articles for lifestyle publications
Storytelling consulting for business
Blog
Overcoming Tariffs Through Marketing
Product-based small business crisis communications.
Spring Clean Your Brand Story
Update to meet target audiences where they are now.
Why Women’s Business Stories Matter
How to inspire a sense of what’s possible and leave a legacy.
What You Can Expect
- A writer with 10 years of marketing and journalism experience who knows content best practices and has good editorial judgment.
- A seasoned interviewer who knows the questions to ask to dig deep into the why and the how people do what they do and offer inspiration to others.
- A content strategist and branding expert who can help you create holistic, integrated content.
- A storytelling masterclass for entrepreneurs, business owners and executives.
How It Works
- Collaboration: I’ll take the time to understand your brand/publication and your audience. I’ll work closely with you to ensure my writing reflects your vision and goals.
- Quality: My dedication to excellence means delivering top-notch, polished writing every time.
- Results: Your success is my priority. Every word I craft is tailored to elevate your message, driving engagement and fostering meaningful connections with your readers.
Testimonials
“I engaged Kastle’s services to jazz up the copy of my company website, and she was amazing. She did a superb job of weaving information from different sources along with her own original ideas into well-written and compelling text for my website. She’s very reliable, professional, and met all deadlines.” – Joyce Feustel
”Kastle is an excellent writer with a flair for crafting engaging copy. She’s an expert interviewer and instinctively knows how to zero in on key selling points. She has a talent for identifying what makes a product unique and uses this skill to create compelling content that engages and informs the reader.” – Danielle Thibault
“Kastle is a talented copywriter whose attention to detail is top-notch. She was always a pleasure to collaborate with because her content marketing, journalism and research skills made her copy well-rounded and spot-on. She is savvy in best practices for blogs, web page content and email marketing.” – Lillian Kafka