3 Tips for Refreshing Your Narrative
Just as your life evolves, so does your business. Spring is a time of renewal and often makes us think of spring cleaning. The start of this year has felt bumpy for many with changes in the social-political landscape and uncertainty in the economy. So, think of spring as your alternative fresh start.
Take a look at your business and consider what adjustments and updates to make to meet your clients where they are right now.
- Are they pulling back on spending? You may need to increase marketing efforts to attract new clients with bigger budgets.
- Is your messaging no longer effective? Then, it’s probably time for a brand storytelling refresh.
Here are three ways to breathe new life into your narrative:
1. Revisit Your Core Message
Your brand’s story should reflect the “why” you got into this business and your current vision for how you want to help people with what you offer. If you have, or plan to, pivot, expand, or refine your niche, update your messaging to reflect this growth. Your brand story should remain true to your purpose while resonating with who your target audience is now.
2. Update Your “Hero’s Journey”
Every great brand story is about choosing your own adventure—using the classic storytelling formula of the “hero’s journey” helps you think of your customers as the hero, with your product or service as the guide in their journey to solve a problem. Review your customer testimonials and case studies. Have your clients’ challenges or needs changed? Adjust your narrative to ensure you’re still addressing their most pressing pain points and guiding them toward transformation and solving the problem.
3. Refresh Your Brand Voice and Visuals
Spring is the time to give everything a good scrub, put out some flowers, and decorate your house with brighter colors. Do the same with your business. Review your website, social media, and marketing materials. Are your visuals modern and engaging? Does your brand voice still reflect your energy and expertise? Updating your language and design to reflect your brand’s current personality can help your audience better connect with you.
Action item: Give Your Marketing a Freshen
I’m available for a marketing audit to discuss what’s working and not working in your marketing and how it could be improved. We can also schedule a content strategy session to get your marketing on a consistent schedule with content that is refined for your current messaging and target audience.
Reach out today to discuss how we can bring new life to your messaging.