So, you started a blog for your business. You had loads of ambition in the beginning. You made it look great and you were going to show the world all kinds of fabulous things about what you have to offer. You posted a lot at first…then less…then a little less. Now it’s been so long that you forgot how to log in. Now it’s just sitting there, with the last post dated months ago. It’s outdated and embarrassing. Not only did you forget about your blog, but you forgot what it can do for your business.

For a refresher, a marketing blog can:

Blogs Show Your Expertise

Your business blog is a place to let the customers know about your knowledge and experience in your industry. Provide tips on how customers can fill a need using your product or service. People buy from people they trust and if they feel you know your stuff, they’ll buy from YOU!

Blogs Are Good For SEO

Every business owner knows you need to show up in Google search results or die. Google rewards websites with good quality and consistently fresh content by placing them high in the search result listings. That means a well-written, regular blog will put you higher in search listings than your competitors who don’t have one. Including keywords people are using to find a business like yours is important and a good copywriter (like me!) knows how to do this so the blog still reads properly. This is called search engine optimization (SEO).

Blogs Allow You To Share Your Success Stories

How has your product or service helped people or solved a problem? Show it on your blog! If you’re an interior designer, give a breakdown of a recent project. If you’re a makeup artist, show a before and after. Success stories validate that what you offer is worth the money. So go on, show off a little!

Blogs Help You Humanize Your Brand

People like to do business with people they know. A blog is a chance for potential customers to get to know you and your product or service. Show them a bit of your personality and some behind-the-scenes fun at your company. It will make your customers feel they know you, and they will more likely buy from you.

Blogs Give You A Way Into Social Media Conversations

Along with blogs, social media is an important part of getting your business out there. Blogs give you something of value to post on social sites to draw traffic back to your website. You can also put them on your LinkedIn page, and put a teaser with a link in your email marketing campaigns to help stay in touch with clients so they keep you top-of-mind when they need your product or service.

Let’s Talk

If you want to create a blog with focus and fresh, regularly updated content, I can help! We can also strategize what content will work best for you and create an editorial calendar populated with great ideas to attract customers and show off your expertise on a consistent basis to keep customers coming back for more! Contact me and let’s talk about how we can make your blog great for your business!