by Kastle Waserman | Oct 4, 2024 | Marketing Tip
October is Women’s Small Business Month, a time to celebrate and empower women entrepreneurs who are making a mark across industries. As a small business owner, you’re likely juggling multiple hats—CEO, accountant, marketer, customer service lead, and...
by Kastle Waserman | Sep 5, 2024 | Marketing Tip
I’ll admit it, I’m a total geek for fall. You’ll find me with a pumpkin latte in my hand and headed out to every fall festival on the calendar, dressed in my fall colors. Yep, that’s me pictured here in the golden Aspen trees of the San Juan...
by Kastle Waserman | Aug 8, 2024 | Marketing Tip
Do you have Olympics fever? Are you drawn to athletes with amazing gifts they share with the world? To watch them overcome obstacles to bring home the gold is a classic storytelling journey. That’s why the Olympics brought in one of the masters of storytelling,...
by Kastle Waserman | Jul 11, 2024 | Marketing Tip
Does it feel like everyone is on vacation right now? Summertime can be a great time for a getaway, but that may also mean a lull in your business. Use the slow time wisely to boost your business or take a step back for review. Here are five strategies you can employ...
by Kastle Waserman | Jun 12, 2024 | Marketing Tip
Chronicle your customer success stories. Keep a file of them. Interview your customers about their experience with your product/service and their before/after transformation on how you solved their problem. Then build each one out into a story you can share in your...
