November is National Entrepreneurship Month. For all the entrepreneurs out there who are brave enough to take the risk to innovate and start their own business, this one’s for you. The world needs to know about you. Here’s how you can get the word out about who you are and what you do.
1. Tell Your Story
Your story is your strongest marketing asset. It’s not something artificial intelligence can come up with. It’s yours and yours alone. People buy from people, not technology. They want to know the story behind a product or service
Ask yourself:
- What problem inspired you to start your business?
- What transformation do you help people achieve?
- How does your story connect emotionally to your audience’s challenges or dreams?
When you share your journey, your motivation, the obstacles you’ve overcome, and your mission, you create a connection.
And it’s marketing gold. Feature your story on your website’s “About” page, in your email campaigns and across your social media channels.
2. Define Your Personal Brand
Your personal brand is your image, your reputation, how you act, look and speak. It’s how others describe you when you’re not in the room.
To define it, get clear on three things:
- Your niche: What do you want to be known for? What’s the one thing you do that few, or nobody else, does and you do it well?
- Your voice: Are you bold and edgy, calm and authoritative, or friendly and relatable? Your voice is not only how you speak, but also the content on your website and in your marketing communications.
- Your visuals: Your logo, colors and photos should consistently communicate your brand’s tone and values. This can also carry over into how you dress when you go out to meet others.
A strong personal brand helps you stand out in a crowded market—and makes your marketing more cohesive and recognizable.
3. Leverage Customer Stories
Entrepreneurs often underestimate the power of proof. Let your happy customers do the talking.
Collect short testimonials or success stories that show the results of your work.
- Use customer quotes on your website.
- Highlight stories on social media.
- Turn customer success stories into case studies that showcase your process.
Social proof builds confidence and helps future clients imagine their own success with you.
As an entrepreneur, you probably wear a lot of hats, including marketing. Even if you hire out, your stories are yours, and you need to remember to share them. Marketing isn’t a one-time campaign; it’s a long-term habit. You build trust by showing up regularly, by posting on social media, sending emails, and updating your website with fresh content for search engines to grab and promote you.
And don’t forget to give back. Support other entrepreneurs and small businesses. We’re all in this together!
If you need help finding your story and getting it out in your marketing, contact me!