Does it feel like everyone is on vacation right now? Summertime can be a great time for a getaway, but that may also mean a lull in your business. Use the slow time wisely to boost your business or take a step back for review.

Here are five strategies you can employ to keep momentum going.

Launch Summer Promotions: Create special offers, discounts or limited-time promotions to attract customers. Summer-themed campaigns can be particularly appealing at this time.

Host Events or Workshops: Organize events, webinars or workshops to engage your audience. These can be both online and offline, depending on your business type. Make the atmosphere summery to get in the spirit.

Revamp Your Marketing Strategy: Refresh your marketing plan to plug money leaks keeping you from acquiring and retaining customers. Consider my storytelling program!

Collaborate with Other Businesses: Partner with complementary businesses for joint promotions. This can help you reach a broader audience and share customer bases.

Run a Referral Program: Encourage existing customers to refer friends and family by offering incentives. Word-of-mouth marketing can be particularly effective during slower periods.

If all else fails, take a break. It’s summer, and you probably need a vacation, too. You’ll come back ready to conquer when business heats up in the fall.

Happy summer!