No marketing tool is more powerful than email marketing for establishing one-on-one communication with your customers. Have you been putting your clients and prospects on the list? If not, get on it! See why it’s essential to include email in your marketing plan:
Email Keeps You Top-of-Mind
Unlike social media, where a potential customer MIGHT see your post while scrolling through, email marketing goes straight to a person’s inbox. Even if they don’t open it, they will see your brand name when they check their email and they will probably hang on to it. Then, when they are ready to buy, guess who they will think of first? YOU!
Emails Lets You Show What You Know
Email gives you an outlet to showcase your expertise in the industry by providing how-to tips, and gives you the opportunity to share success stories with your product or service. According to the fine folks at the email platform tool, Constant Contact, “email gives you the ability to build credibility with your audience by sharing helpful and informative content.”
Email Helps Convert Leads
People like to do business with people they know and email gives an intimate connection with your customer that can lead to solid sales. You are more likely to get someone to click over to your website through an email than through social media. According to the experts at email platform tool, Campaign Monitor, “the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.”
Emails Gives You a Chance to Recap
Customers are busy people, they may not always visit your website to see your latest offerings. An email gives you a chance to recap your blog posts, promote a current sale or one that’s coming up, and show off a new product so that customers remember all that you have in store for them!
Emails Make People Feel Special With Exclusivity
Email is like a private conversation with your customer. It’s your opportunity to make them feel special and close to you like a friend. “Write your email the same way you’d speak to one of your customers,” advises the team from email platform MailChimp. Also, give them a reward for keeping in touch. Save some special offers just for them, such as a 10% off code or free shipping. It will keep them subscribed to your list and coming through the door to buy your product or service.
Let’s Talk
I can help you create an email marketing plan and killer content that will have your customers signing up and keeping in touch. Contact me for a FREE 30-minute consultation.