by Kastle Waserman | Aug 8, 2024 | Marketing Tip
Do you have Olympics fever? Are you drawn to athletes with amazing gifts they share with the world? To watch them overcome obstacles to bring home the gold is a classic storytelling journey. That’s why the Olympics brought in one of the masters of storytelling,...
by Kastle Waserman | Jul 11, 2024 | Marketing Tip
Does it feel like everyone is on vacation right now? Summertime can be a great time for a getaway, but that may also mean a lull in your business. Use the slow time wisely to boost your business or take a step back for review. Here are five strategies you can employ...
by Kastle Waserman | Jun 12, 2024 | Marketing Tip
Chronicle your customer success stories. Keep a file of them. Interview your customers about their experience with your product/service and their before/after transformation on how you solved their problem. Then build each one out into a story you can share in your...
by Kastle Waserman | May 26, 2024 | Appearance
Join me at the Start Here Conference on Sunday, June 30th, at The Village Workspace in Centennial. I’ll be presenting an inspiring workshop on how to incorporate storytelling into your marketing campaigns. Get ready for plenty of a-ha moments and discover the...
by Kastle Waserman | May 26, 2024 | Article
Imagine traveling back in time to the years 1920 to 1933, when being a woman meant having new freedom to go out to speakeasies, dance and drink. The Kirkland Museum’s “Vanity and VIce” exhibit explores a day in the life of a woman in the prohibition...
