by Kastle Waserman | Oct 4, 2024 | Article
Kastle Waserman Articles As some of you may know, I’m a freelance journalist. I’ve been busy this year writing for four publications and I’m excited to share some of my recent work. These articles showcase fashion and lifestyle topics worth knowing about. Here are a...
by Kastle Waserman | Sep 5, 2024 | Marketing Tip
I’ll admit it, I’m a total geek for fall. You’ll find me with a pumpkin latte in my hand and headed out to every fall festival on the calendar, dressed in my fall colors. Yep, that’s me pictured here in the golden Aspen trees of the San Juan...
by Kastle Waserman | Aug 8, 2024 | Marketing Tip
Do you have Olympics fever? Are you drawn to athletes with amazing gifts they share with the world? To watch them overcome obstacles to bring home the gold is a classic storytelling journey. That’s why the Olympics brought in one of the masters of storytelling,...
by Kastle Waserman | Jul 11, 2024 | Marketing Tip
Does it feel like everyone is on vacation right now? Summertime can be a great time for a getaway, but that may also mean a lull in your business. Use the slow time wisely to boost your business or take a step back for review. Here are five strategies you can employ...
by Kastle Waserman | Jun 12, 2024 | Marketing Tip
Chronicle your customer success stories. Keep a file of them. Interview your customers about their experience with your product/service and their before/after transformation on how you solved their problem. Then build each one out into a story you can share in your...
