by Kastle Waserman | May 26, 2024 | Article
Imagine traveling back in time to the years 1920 to 1933, when being a woman meant having new freedom to go out to speakeasies, dance and drink. The Kirkland Museum’s “Vanity and VIce” exhibit explores a day in the life of a woman in the prohibition...
by Kastle Waserman | May 16, 2024 | Blog
How To Say What Customers Want to Hear If you’ve ever watched a movie or read a book, you usually come across a character that sets out on a journey because they have a problem to solve. Something has happened, and they need help fixing it. In the story of your...
by Kastle Waserman | Feb 21, 2024 | Blog
No marketing tool is more powerful than email marketing for establishing one-on-one communication with your customers. Have you been putting your clients and prospects on the list? If not, get on it! See why it’s essential to include email in your marketing plan:...
by Kastle Waserman | Feb 20, 2024 | Article
The COVID-19 pandemic shutdowns left many people with idle hands looking for something to do. For one man, tinkering around led to a new product and a career as an artist. Read my interview with Steve Cashman who figured out how to make guitars from old guitars that...
by Kastle Waserman | Feb 15, 2024 | Blog
So, you started a blog for your business. You had loads of ambition in the beginning. You made it look great and you were going to show the world all kinds of fabulous things about what you have to offer. You posted a lot at first…then less…then a little less. Now...
